Want to Launch a Business as a Stay-at-Home Mom? Follow These 4 Must-Do Tips for Success
by Eva Benoit
Have you considered becoming a “mompreneur”?
The task of launching and running a successful business while raising your children is no easy task. However, more stay-at-home moms than ever before are starting thriving businesses of their own — without sacrificing a healthy work-life balance. If you’ve been in search of tips for becoming a successful entrepreneur while also working as a stay-at-home mom, you’ve come to the right place.
Research ideas for a home-based business that fits your lifestyle
Before you do anything, research home-based businesses that will fit in with your lifestyle. Rather than jumping into the first idea that you have, ensure that it meets both your needs and the needs of your children. If you are committed to a specific business idea, thoroughly research what is involved. Want to get an accurate picture of what running a specific type of business is like? Reach out to other female entrepreneurs to find women in the same line of work. You can do this by attending a virtual or in-person networking group meeting, or by contacting business owners directly. If possible, find someone who is also a stay-at-home mom to get a complete understanding of what is expected on a daily basis.
Design a home office/workspace that limits distractions
After deciding what you’ll do, begin designing your home workspace. When looking to balance entrepreneurship with motherhood, this will be one of the most critical pieces of the puzzle.
First, consider the needs of your business. If you are going to be starting a product-based business, you’ll need ample space for inventory. Depending on what you’ll be doing, you may even need space for the equipment to create your products. If you are running a service-based business, decide exactly how you will be using your office. Once you’ve chosen a space that will handle the needs of your business, work to make it as distraction and noise-free as possible. If you have multiple spaces that would work, select the room that is furthest from common areas, and areas that your children frequent. Consider installing a more soundproof door, adding soundproofing to your new workspace, and installing a door lock.
Do the initial work needed to launch
At this stage, you are ready to do everything necessary to prep your business for launch. While this step will require you to do some in-depth research, there are certain things that every soon-to-be mompreneur will need to do. If you will be carrying a product line, now is the time to fill your inventory, create a price list, file for a business license, and so on. If you will be offering services, begin designing a website that lists your prices, provides testimonials, and offers your
future clients a streamlined way to purchase services with you.
Create a hands-off marketing strategy
One of the best things you can do to ensure a healthy work-life balance is to automate and outsource as much as your budget will allow. Rather than spending countless hours on tasks that take away from family time, hire an expert to do the work for you. This is especially critical when it comes to your marketing. Not only are marketing tasks time- consuming, but they also require expert-level knowledge to be effective. That’s why it is best to create a hands-off marketing strategy. For example, email marketing services alone can save you hours of time, effort, and frustration. You can easily find email marketing professionals through online job platforms that allow you to weigh reviews, delivery times, and costs. With a bit of planning and expert advice, launching and running a successful business as a stay-at-home mom is an achievable goal. If you’ve always had an entrepreneurial spirit, now is the time to go for your dreams.
Eva Benoit specializes in helping professionals with stress and anxiety but welcomes working with people from all walks of life. She works with her clients to discover and explore avenues that will bring them to balance, peace, and improved overall well-being that can last a lifetime. She is the author of the upcoming book, The 30-Day Plan for Ending Bad Habits and Improving Overall Health.